Now you don't need a charger when you buy a mobile phone?

Apple has always been a pioneer in the field of mobile phone innovation. It not only brings functions such as multi touch and touchid to smart phone products, but also takes the lead in introducing the design of non detachable battery, canceling the 3.5mm headphone hole, and the body power practitioner who does not come with power adapter. Although the story of mocking apple as a direct competitor and learning from it has happened many times in Android mobile phone manufacturers, this time many mobile phone manufacturers once again said that it is really fragrant.

On January 26, it was reported that two new models of Meizu had been put into the network. The model names of the two models were m191q and m181q respectively, which showed that the maximum decibel support for 40W and 36W fast charging function, but made it clear that they would not be sold with standard power adapter. According to sources, these two models are the Meizu 17 series that have been launched before.

Therefore, it also means that in the Android camp, Meizu has joined the ranks of not giving chargers in the package after Xiaomi and Samsung continue. However, it is worth mentioning that if the current rumors are true, it means that Meizu's first model without charger is the cash Meizu 17 series, so in the eyes of the outside world, it may still be trying this time with a water testing mentality.

At the beginning, apple made the environmental protection banner, and no longer attached chargers randomly, a considerable number of mobile phone manufacturers and consumers scoffed at this behavior. According to apple, there are 700 million pairs of earpods and 2 billion chargers in the hands of users around the world, so even if the iPhone 12 series continues to be attached, it's just a waste. After all, "no sale, no killing.".

iPhone 12 charger


In the view of many people in the industry, Apple's choice to break the Convention is undoubtedly to hold high the banner of environmentalism and conform to the common vision of protecting the earth. After all, the production of chargers itself is a process of generating carbon footprints, which is obviously necessary for apple, which hopes to achieve carbon neutral, or "zero emission" of carbon dioxide, by 2030.

However, it is undeniable that the cancellation of the complimentary charger will inevitably lead to consumers without corresponding accessories to buy this product alone, and the existence of this part of users will also make apple and MFI accessories manufacturers profit from it. And the reduction of mobile phone packaging box volume also means the reduction of space occupation, no matter packaging or logistics costs, can achieve a certain degree of reduction.

Although there is no final conclusion on whether Apple's explanation of environmental protection can be accepted by consumers, at least Xiaomi, Samsung and Meizu will accept it. Of course, Xiaomi uses a more acceptable way to cancel the charger, that is, to keep the two packaging prices of Xiaomi 11 the same, so that consumers can decide whether the ring is environmentally friendly.
Apple Charger Cable
Apple dares to "eat crabs". The reason why Xiaomi, Samsung and Meizu choose "Zhenxiang" is actually very simple. After all, the cancellation of charger is obviously the result of accurate calculation by professionals. Shen Yiren, a former vice president of oppo, once said that the so-called "free gifts" do not exist in most of the things that users pay for. Even the plastic film outside the packaging box is paid, and the charger will naturally be included in the BOM cost of the mobile phone.

Now, whether it's Xiaomi, Samsung or apple, the three manufacturers have actually made a decision on the basis of canceling the charger, that is, to increase the quantity and not to increase the price. Compared with the previous two years when the price of mobile phones soared due to the rising cost of upstream components, the prices of iPhone 12 series, Xiaomi 11 and Samsung Galaxy S21 series didn't rise much. Therefore, although the wool comes from the sheep, consumers can see from the paper that the price of the flagship model, which has been rising for many years, has not continued to rise this time by reducing the charger. And in the two ends of the balance between free charger and mobile phone price, obviously the latter is much more important.

iPhone 12 charger


With the product price not rising to appease users, we can make a profit by selling charger accessories to users who really need them. By the way, we can make a contribution to environmental protection, and let the inherent concept of buying mobile phones and sending chargers, which has been used to for a long time, begin to be prized by some manufacturers. However, now Huawei, oppo and vivo have not yet chosen to follow. Why?

In the view of many people in the industry, behind the split between mobile phone manufacturers in the Android camp is actually the result of adjusting measures to local conditions. And the manufacturers who choose not to follow in this matter have one thing in common, that is, they often have their own unique fast charging protocol. The power adapter itself is not only a part of the cost, but also an important part of the fast charging scheme. In fact, the fast charging function has become an important selling point of domestic mobile phone manufacturers' products. For example, Huawei has its own hypercharge / SCP / FCP, vivo has flashcharge, oppo has vooc, and in terms of high voltage and low current or low voltage and high current, each company has its own choice.
Apple Charger Cable
Compared with the common solutions of Qualcomm, MediaTek and USB standardization organization, the private fast charging protocols of major mobile phone manufacturers naturally have better performance in terms of performance, but the existence of the latter is of little significance. Now it's the time node for mobile phone manufacturers to launch an impact on the 100W fast charging. Huawei has upgraded the fast charging of its flagship model to 66W, and oppo has already popularized 65W supervooc. And vivo's 120W ultra fast flash charging technology has been equipped from last year's iqoo 5 pro to this year's new flagship iqoo 7. Xiaomi has also applied 120W Max wired second charging on last year's Xiaomi 10 supreme commemorative edition, and oppo has also announced 125w ultra fast flash charging technology. So in such a case, if Huawei, oppo and vivo also choose not to give the quick charging adapter in the package, it is tantamount to abandoning their martial arts. This is not only because of the different fast charging solutions of different companies, which leads to the poor compatibility, making the third-party charger unable to play such a high fast charging power, but also because in the case of rapid technology upgrading, the fast charging adapter of the old model can not release 100% of the fast charging capacity of the new model. If you choose to cancel the charging at this time, it is not to contribute to the environmental protection, but to forcibly reduce the user experience and force the user to buy alone, which will undoubtedly make the enterprise fall into the dispute of forced buying and forced selling.

Another thing we have to consider is that compared with Xiaomi, Meizu and Samsung, Huawei, oppo and vivo have an important base in their entire sales channels in the domestic offline market. One of the most important reasons for offline success is to be willing to give away gifts and consolidate the relationship with consumers through such skills. In the face of offline sinking market, although this kind of user group has a certain brand loyalty, it is also more conservative, which means that a decision to change consumer habits will also face greater resistance.