It's not the time for flagship phones to cancel their chargers

On December 28, 2020, Lei Jun released Xiaomi 11 in Xiaomi science and technology park. As the flagship product of Xiaomi, it's natural that all the upgrades come from more beautiful screen, stronger SOC and better imaging quality. The attitude of consumers on this issue is worth pondering. Some consumers think that it doesn't matter if Apple cuts off the charger. If you want to select the most useless thing in the whole room, the 5W charger that comes with apple and the treadmill that is bought on impulse can become the top of the list.

Another part of consumers think that when consumers buy a mobile phone with a value of tens of thousands, they can't charge it after they get it. Apple's practice of cutting off the charger infringes on the interests of consumers.

It is worth mentioning that after cutting off the charger and headphones, the iPhone 12 also comes with a usb-c to lightning charging cable that supports 20W fast charging.

However, when an Apple phone user who updates from iPhone x to iPhone 12, the old "five Fu Yi an" charger does not match the C-Port charging line attached. In order to use this fast charging line, he also needs to buy an additional charger that supports 20W fast charging. Is it environmentally friendly?

Apple's foothold is also very interesting. Cook said Apple canceled giving "five blessings and one an" because consumers already have too many chargers in their hands, so Apple has to tear down for environmental protection.

It is true that the "five blessings and one security" should have been eliminated by the history of "electronic garbage", but elimination and cancellation should be two things.

For the sake of "environmental protection", it is, in fact, the same as the original "larger in-machine space" when it was originally called "larger in-machine space" to cancel the 3.5mm headphone interface, which is intended to promote new consumption and explore greater interest space.

The latter is also promoting the rapid development of the new real wireless headset business, which has opened up a new business market and become one of Apple's main revenue sources.

After the charger is cancelled, the most intuitive change is that the packing box can be made lighter and thinner, which is not only to save paper for environmental protection, but also to improve the efficiency of transportation.

Apple said that after taking off the charger, smaller product packaging boxes not only mean less raw materials, but also 70 percent more equipment in the original transport conditions. A series of operations can reduce carbon emissions of more than 2 million tons, and more importantly, it also saves a lot of transportation costs.

Behind the cancellation of chargers is a big business, and apple is preparing to produce as many as 230million iPhones in 2021, up 20 per cent from 2019, according to the computer accounts. If 100million Apple owners choose to buy an extra $20 per year's fast charger, it will bring us $2 billion in incremental market space.

Although consumers are fond of this radical approach, people have not changed their experience after they found that "five blessings and one an" have been cancelled, and they are gradually accustomed to the practice that Apple no longer has a mobile charger attached.

This is not because we no longer need a new charger, but because we no longer need a "five blessing one an" charger.

Android also needs to cancel the charger. Is it too big?

Before the launch of millet 11, whether there is a charger has been the most concerned point for the next generation flagship. At the conference, the mood of rice flour was as ups and downs as riding roller coasters:

The bad news is: really no charger.

Rice flour: Tears

The worse news is: no charging wires.

Rice flour: collapse

The good news is: the version with a charging suit is the same price.

Rice noodles: good!

 

iPhone 12 charger
It is not mentioned that the twists and turns of this are premeditated marketing or, after the leakage of the wind, in order to recover the remedy of rice flour's strong resistance, this way of selling chargers separately has opened a precedent in Android camp, which is incredible in the past.

Before changing the mobile phone, it is difficult to put into IOS camp or Android camp. One of the most important considerations is fast charging technology.

30W starts, 65W mainstream and 120W is at the front of the times. Domestic android manufacturers have always regarded fast charging as one of their important selling points. For example, millet, which took the lead in canceling charger, was one of the selling points repeatedly mentioned in the top 10 version of Xiaomi launched last year.

If you want to cancel the random attached fast charging charger, it is undoubtedly a leg with a stick discount, is it really realistic?

According to Lei Jun, Xiaomi's reason for canceling the charger is consistent with apple, all for environmental protection. It seems noble and great, but it can not stand on logic.

Consumers already have too many chargers, but that doesn't mean that consumers no longer need new fast chargers.

The reason is simple. Because of the existence of mobile phone manufacturers' fast charging protocol barrier, most of the chargers in our hands do not support the fast charging of new mobile phones.

This barrier exists not only between different brands, but also the fast charging agreement of different mobile phones is different due to the rapid development of fast charging technology.
Apple Charger Cable
Taking millet as an example, its fast charging charger has gone through the development of 12W to 120W. When millet 8, the standard fast charger can only support 18W fast charging, and by the time of millet 10, it has developed rapidly to 50W.

That is, unless the user who updated millet 11 uses millet 10 pro or black shark 3 or has purchased a GaN charger before, consumers still need to buy a new fast charging charger with additional packaging, which is obviously difficult to touch with the environmental protection.

Moreover, more chargers do not mean they will be wasted. One more fast charging charger is not to worry about the problem of "setting up fast charging at home or in the company". And with the increase of wearable devices, watches, bracelets, real wireless headphones and so on have become a part of our lives, we still need more chargers to charge them.

Earlier, Xiaomi released a notice to thank 20000 users who chose "environmental protection version" Xiaomi 11 to support its environmental protection cause. How many of these 20000 users really have a surplus charger in their home to support environmental protection, or to rush for "environmental protection version" for more goods, and then add a penny charging package, we can not know.

Will this give more manufacturers the courage to take the charger from the packing box? It's worth worrying about every consumer.